Melanie Davis

Melanie D. Davis, APR is Executive Director for The Adcraft Club of Detroit. The Adcraft Club of Detroit is one of the most prestigious and influential advertising organizations – and the largest local advertising club – in the nation.  Adcraft brings together Detroit’s advertising and marketing communications community to exchange ideas, support and educate its membership and young professionals, recognize and celebrate great work and foster creativity among the greater community.

As executive director, Melanie serves as the backbone – and ambassador for – the club and is responsible for the Club’s operations and maintaining and enhancing its century-plus legacy of excellence. Melanie also serves as executive director for the Adcraft Foundation, which includes all Adcraft scholarship programs and the Michigan Advertising Industry Alliance, Adcraft’s sister advocacy group for the ad industry.

In her role, Melanie helps to develop the organizations’ strategic plan and program of work, including developing products, programs and services that meet member needs. She also works to enhance Adcraft’s brand in the community, encourage membership growth and develop print and digital publications that help Adcraft meet its overarching goals.

Previously, Melanie served as president for Macomb County Chamber and vice president of marketing and communications for the Detroit Regional Chamber. In these roles, she was responsible for developing strategic marketing plans for several programs, products and services as well as assisting with the development of several publications and marketing materials. Her achievements also included the development of an award-winning internal communications program for the Detroit Regional Chamber’s brand identity program and a comprehensive member relations contact plan designed to increase member satisfaction and retention.

Melanie has also spent time as an adjunct professor in public relations for Eastern Michigan University and in marketing at Macomb Community College.

She sits on the board of directors for the Public Relations Society of America – Detroit Chapter. She has also served on the board for the American Red Cross – Southeast Michigan Chapter and as a member of the Detroit Riverfront Conservancy Communications Committee, the Super Bowl Host Committee Communications Action Team and the Detroit Metro Convention and Visitors Bureau Image TAG (tourism action group).

Melanie received her Bachelor of Arts degree in public relations and Master of Arts degree in public relations and organizational communication from Wayne State University in Detroit. Melanie is an accredited member of the public relations profession and a graduate of Institutes for Organization Management (a training program designed specifically for chamber of commerce and association management professionals), the Center for Creative Leadership, Leadership Detroit XXV and Leadership Macomb X.

Melanie lives in Sterling Heights, Michigan with her husband, son and daughter.

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