Marketing & Branding

“…among the most fundamental mistakes [entrepreneurs and small business owners] make [is] that they do not pay attention to brand, position, key messages, clear language on what problem they solve and the features/benefits of their product, how they reach/speak to their identified audiences, what price the market will bear, what organizations/associations/conferences they should align with to reach buyers, and what channels (Web, email, mobile, print, tv) etc. their advertising should appear in, etc.”

Here are some resources to help ensure you don’t fall into the trap!

Design

A professional designer can help you create a compelling brand that corresponds to your values and unique offering. There is a lot of design talent in Detroit, and we’re working on a directory so you can connect with our city’s best design firms. Stay tuned!

Printing

Uprinting.com allows 4-color printing on glossy stock and includes templates for brochures and other promotional materials for around $.50 a copy.  If you shop around, you’ll find this is less than other name brand copy shops.

Social Media

Get your social media game on with:

> Facebook (www.facebook.com)
> Twitter (www.twitter.com)
> Linked In (www.linkedin.com)
> Google + (www.google.com/+/learnmore)
> Rippld (www.rippld.com)
> Yelp (www.yelp.com)
> Foursquare (www.foursquare.com)
> MySpace (www.myspace.com)

Various social media management tools, such as hootsuite (www.hootsuite.com) and tumblr (www.tumblr.com) provide one platform that will update various social networking sites, thereby saving you time and ensuring your communications are consistent.